A press release from Asthmatic Kitty Records (home to Sufjan Stevens and Castanets) announces the label will be employing a “critic-based pricing structure” for its latest release, Grampall Jookabox’s Ropechain. Starting today at 9 a.m., consumers can purchase Ropechain for $5.40, a figure that correlates to the album’s 5.4 review rating on Pitchfork.
“I know that it has been a long and difficult road for music critics everywhere,” says Grampall Jookabox frontman Moose. “It’s 2008, but until now their point systems had absolutely no effect on the value of music. Today, they rightly take their place as determiners of the value of music.”
Outrageous! What’s next, free cans of Mr. Pibb for every American if Neutral Milk Hotel ever releases another album?
But seriously, we don’t know what’s worse:
a) An ironic protest gesture by a band displeased with a review of its music.
b) The fact that the lead singer of Grampall Jookabox goes by the name of Moose.
c) Pondering anything to do with Pitchfork and/or a band called Grampall Jookabox.
