I, Mack: Sir Mix-A-Lot On Enzyte

sirmix100eSir Mix-A-Lot may forever be linked to 1992 mega-hit “Baby Got Back,” but you’d be off-base in labeling him a one-hit wonder. One of hip hop’s ultimate DIY practitioners, he was a platinum-selling artist long before “Baby Got Back” introduced suburbanites everywhere to the glories of the big, bad booty. He founded his own record label, produced his own tracks, created a Seattle hip-hop scene from scratch and was among the first hip-hop acts to collaborate in the rock genre. These days, he is working on a new album due out next year and generally surveying a scene hugely influenced by the music he created two decades ago. Sir Mix will be guest editing magnetmagazine.com all this week. Read our Q&A with him.

Sir Mix-A-Lot: OK, so Bob (the really geeky white guy next door) just went from leetle cheely pepper to Big Bob Stud (cousin of the great Juan Whell Hong) with Enzyte. So ladies, answer me this: If a guy looks like Bob but has a lump near his knee cap, is that enough to reel you in? Get back to me on that.