MP3 At 3PM: JEFF The Brotherhood

JEFF The Brotherhood is comprised of, well, brothers Jake and Jamin Orrall, two young Nashvillians who marry early-’70s hard rock and ’80s pop punk into one resplendent, noisy union on “Diamond Way,” the first single from We Are The Champions, which should be released in early 2011. They’re not yet 25, but the Orralls have released several albums as JEFF The Brotherhood, were huge players in the Thurston Moore-approved Be Your Own Pet before the band’s demise and own the Infinity Cat label, which recently beat out Jack White’s Third Man Records for best local label in Nashville. As noted in the Nashville Scene, JEFF The Brotherhood and Infinity Cat have basically single-handedly pushed Nashville’s long-running punk scene to the national stage, helping to counter the tired notion that the city is merely home to country and Christian artists. Indeed, if the band’s online praise or tour companions are any indication (Ted Leo, Lightning Bolt and the Screaming Females have all taken JEFF The Brotherhood on the road), the brothers Orrall have long stepped outside of Music City’s shadow, and they seem set on bringing their friends with them.

“Diamond Way” (download):

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