MAGNET Exclusive: Premiere Of Wilder Woods’ “Sure Ain’t” Video

International man of mystery Wilder Woods is set to release his debut album via Atlantic in August. Word in the forest is that this secretive, sophisticated soul singer might actually be the frontman of a well-known band, but that’s about all we know. (Jack White’s people assured us it’s not him, as he’s too busy trying to singlehandedly save the music industry to have yet another side project.) “Sure Ain’t,” the first track shared from Woods’ upcoming album, is a powerful, funky modern soul train that will someday soon be pulling into Spotify subscribers’ Michael Kiwanuka Radio station.

Since our cousin’s dog walker’s dealer knows a guy who worked at Layman Drug Company studios in East Nashville (where the LP was recorded), we sent an email asking if Woods cared to share any thoughts on “Sure Ain’t.” Surprisingly, the man responded.

“‘Sure Ain’t’ is about that innocent and playful type of flirtation,” he said via encrypted text from a blocked number. “It’s about the ongoing chess match when you’re trying to let someone know that you’re into them, but leave the ball in their court to make the next move. It’s about maintaining confidence and swagger while giving the other person the chance to have it their way.”

Well, we’ve all played that game, so it’s nice we now have an awesome three-minute soundtrack (and accompanying visuals) for it the next time we need it.

We’re proud to premiere the video for “Sure Ain’t” today on magnetmagazine.com. Check it out now