MAGNET Exclusive: Premiere Of Tulipomania’s “(This Gilded Age) So What Are You Looking At?” Video

If you told Tulipomania’s Cheryl Gelover and Tom Murray they would have to choose between making music and making animated videos, they would have a bit of a Sophie’s choice situation on their hands. Fortunately, they don’t have to choose, so both of their artistic offspring will continue to not only survive but thrive. The latest from the Philly-based dynamic duo is the animated clip for “(This Gilded Age) So What Are You Looking At?”

Like previous Tulipomania videos we’ve featured, “(This Gilded Age) So What Are You Looking At?” was painstakingly crafted by Gelover and Murray. The twosome bombards the viewer with animated paint and collage ripped and reconfigured from print and film. Utilizing thousands of sheets of paper, Gelover and Murray created the animation frame by frame. There’s no CGI here, kids.

“For us, there can be the strangest contrast between the laborious process of assembling, shooting, then editing individual collages to achieve the blasted, image-overdrive effect we’re after,” says Murray. “We think the result is one of only a few sane responses to media saturation, and it feels cathartic.”

“(This Gilded Age) So What Are You Looking At?” will have its festival premiere tomorrow at the Brooklyn Academy Of Music as part of the 16th Animation Block Party, the largest animation fest on the East Coast. After that, it will screen at European festivals as well, including the StopTrik International Film Festival. But first, it’s premiering today at magnetmagazine.com. Check it out now.