Nothing did more to further the cause of Alternative Nation-building than 120 Minutes, MTV’s Sunday-night video showcase of non-mainstream acts. For nearly two decades, the program spanned musical eras from ’80s college rock to ’00s indie, with grunge, Britpop, punk, industrial, electronica and more in between. MAGNET raids the vaults to resurrect our 120 favorite and unjustly forgotten videos from the show’s classic era.
#95: Blur “There’s No Other Way”
The only point worth making about Blur’s first video appearance on 120 Minutes has to do with contextualization and expectation. At best, it seemed like Blur might be of Charlatans-level interest, and even hardcore stateside anglophiles wouldn’t have rated the band higher than, say, Chapterhouse or Moose. You could argue that Blur’s songwriting didn’t necessarily get any better than “There’s No Other Way”—the group just went on to do things differently.