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From The Desk Of Jonny Fritz: Yeti Cooler

JonnyFritzLogoJonny Fritz‘s sardonic, clever country rock has just landed him a record deal—signed in gravy at a local soul-food restaurant, natch—and his ATO Records debut, Dad Country, featuring backing from the boys in Dawes, has just hit shelves. He’s also trying to finish up paintings and leatherwork for a list of clients that reads like a who’s-who of the Music City hipsterati. Oh, and he got married to a woman he met at Mardi Gras. “I like to make the impulsive moves,” says Fritz, who used to go by the moniker Jonny Corndawg. Fritz will also be guest editing magnetmagazine.com all week. Read our brand new feature on him.

YetiCooler

Jonny: My yeti cooler. I never thought I wanted or needed one of these. I always thought they were reserved for the upper-class sportsman or maybe used as a make-shift emergency vehicle to transport an organ from the ER to the operating room.

One road trip with this thing and you’ll understand the price tag that it comes with. Mine retails for $330 (or thereabouts), and the thing is worth every penny. I buy ice once every four or five days, and right now I’ve got milk, salad, cheese, yogurt, fruit and lots of cold drinks in there. This cooler is the deference between being depressed and feeling good about yourself while on the road.

I can’t imagine what my pathetic life was like before this cooler. As embarrassing as it is to admit that, it really is the truth.

Video after the jump.