Nina Persson has fronted Swedish pop group the Cardigans since 1992 and released two albums as a member of trio A Camp, but now she’s riding solo and recently released her first LP, Animal Heart, via The End label. Her new video for “Food For The Beast” was directed by Tomas Melinder of creative firm Top Dollar in her hometown of Malmö. It’s flashy, glamorous and, more importantly, totally characteristic of the eye-catching artist we know Persson to be. Check out the clip below.
