Nothing did more to further the cause of Alternative Nation-building than 120 Minutes, MTV’s Sunday-night video showcase of non-mainstream acts. For nearly two decades, the program spanned musical eras from ’80s college rock to ’00s indie, with grunge, Britpop, punk, industrial, electronica and more in between. MAGNET raids the vaults to resurrect our 120 favorite and unjustly forgotten videos from the show’s classic era.
#7: Ride “Taste”
[myspace]http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoID=1524429479[/myspace]
Another of the many reasons that the U.K.’s vaunted shoegaze music failed to take the U.S. by storm: lackluster videos and their relative inefficiency. Ride’s “Taste” (from 1990’s Fall EP and subsequently included on debut album Nowhere) is an exciting, accessible song in shoegaze’s most adorably mumbling and foggiest fashion; it just wasn’t helped by a promotional clip that erred on the side of caution. “Taste” wasn’t exactly a staple of 120 Minutes in the spring of ’91, and the whole brigade of shoegazers (Ride, My Bloody Valentine, Lush) quickly disappeared from sight (and short-term memory) as videos from Nevermind and Blood Sugar Sex Magik began debuting that summer.
2 replies on “120 Reasons To Live: Ride”
I still LOVE this band! Fantastic debut album and Gardener’s vocals are so spot on.
This is a sample of their early shoegazer sound, which I liked, but they went on to write some really catchy songs on later albums (Going Blank Again and Carnival of Light).