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From The Desk Of Mike Viola: 517 Stretch Levi’s From Sheplers

With a major-label distribution deal right out of the chute, Candy Butchers seemed destined to follow in the footsteps of other smart, song-focused, melody-driven, ’90s outfits like Ben Folds Five and Fountains Of Wayne before the proverbial window of opportunity slammed shut circa 1997. Since then, seemingly unflappable leader Mike Viola has kept plugging away, fending off adversity in his personal life (his first wife died of cancer) and overall public indifference to get his music out there, whether as himself, under the Candy Butchers moniker, on film soundtracks or elsewhere. Viola’s new solo release, Electro De Perfecto (Good Morning Monkey/Hornblow), is a slickly produced celebration of a versatile songwriter in his prime, one who deserves a little more love. Viola will be guest editing magnetmagazine.com all week. Read our brand new Q&A with him.

Viola: Kurt Cobain wore 517s, but these aren’t those. These are Stretch 517s. Built for fat cowboys who wanna look thin on a horse or in the booth at a steakhouse. They hang like skinny jeans, all tight, but are all man jeans in all the right places, the trunk and room for your junk. The only bummer is that they can get hot. They’re like 30-percent rubber or something so they don’t breathe like regular 517s. But when you’re on tour and put on a few extra inches from eating at Waffle House seven days a week, you’ll be happy you didn’t throw down for the hipper-looking skinny jeans. Come to think of it, anything to save myself the shame of shopping at American Apparel is a good thing. Say yes to dessert. No to violence against women. Act your age. Shop at Sheplers.

Video after the jump.

http://vimeo.com/29016250