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From The Desk Of Phox: Lobster Font

In interviews, the members of Phox have a conversational style that reflects the Wisconsin band’s music—it’s playful and thoughtful, serious in its ambitions, but seriously fun when all is said and done. With folk-like delicacy, jazz-like precision and a very indie sense of irreverence, the group’s self-titled Partisan debut is one of the best underground-pop records of the year. These high-school friends will be guest editing magnetmagazine.com all week. Read our brand new feature on them.

Lobster

You’ve seen this font. Everywhere. It’s on major fast food chain uniforms, for cripes sake. OK, I’ll admit to having designed a “logo” with it. We’ve all made mistakes. I think it was on an early version of the Phox website, as well. Something about the ease of using a well-designed font should tell us it won’t be unique, but we’re loathe to listen to that voice. I’m almost as upset to see Lobster as I once was to see Papyrus, but there’s a snare here: Lobster is offered on the site Lost Type Co-Op, and a commercial-use license is available for pay-what-you-want. In Rainbows style. I’m so deeply curious what Taco Bell paid this designer to use this font. I’ll be the first to admit, I downloaded it for zero. Your move, Taco Bell.